Pinterest is fast becoming one of the most popular social networking sites in the world. More and more brands use it to effectively promote their products or services within the site. As a service brand for small businesses, would it be worth it to sign up for Pinterest?
Well, that depends. Some service brands for small businesses can be very successful in promoting their brand on Pinterest, but there are others that may not get the same success and it might be better to promote their brand elsewhere. So, if you’re a brand that offers services, not products, should you consider social marketing on Pinterest or not? Here are some things you should think about:
- Do your services translate well VISUALLY?
There are certain small businesses that offer services that translate well visually. Photographers, for example, can effectively use the Pinterest virtual board showing their best photos and shots. Wedding coordinators can create bulletin boards for weddings that they have organized, as well as other images that inspire them to organize wonderful weddings. These visual screens can help people learn more about their work and determine if their services meet their requirements.
Lawyers, on the other hand, may not be able to effectively promote their brand on Pinterest. Sure they can create boards of the things they love and those that inspire them, but that will not allow people to know how effective they will be in the courtroom.
So, if the services you offer translate well visually, then definitely consider promoting your brand on Pinterest.
- Who is your TARGETED audience on Pinterest?
Most Pinterest users are women, so if your small business’s service brand caters to women more than men, then you should definitely consider adding the site to your marketing mix.
Of course, this does not mean that if your services are more suited to men, it should not be on Pinterest. But you may have to think twice and consider other options to better reach your target audience.
- Are you willing to spend TIME on the site?
Like other social networking sites, it is important to devote time and effort to your page on the site, so you can build a good number of followers. You want to do interesting things for your audience, so you should post, comment and respond to people regularly, and make sure you follow, share and like other bulletin boards as well. You can not generate a follow-up if you are not going to update regularly and if you are not willing to spend time interacting with your audience.
After considering these three things, here are some tips to help you market your small business service brand on Pinterest:
- Too much self-promotion is a No-No!
Too much self-promotion on Pinterest will not earn you points. Remember that it is still primarily a social networking site, so it is important that you make sure you share other things besides the services you are offering.
What you can do is create interest in your services by sharing content that is inspiring and based on a broader theme. This helps build a community around your brand, and does not hint more than self-promotion.
2.Connect your Pinterest with your other social media accounts.
To effectively convert buzz to bucks, you should definitely connect your Pinterest with your website, your blog and your other social networking sites. This helps to promote your page and attract traffic to your website. You want to direct people to the place where they can become your customers and make use of their services.
3.Be more personal.
The best thing about Pinterest is the fact that you can show who you are and what you love. Personalize your page: take the time to update the appearance of your Pinterest page to reflect who you are and what your brand is about. Show people what inspires you and create boards that are fun and interesting. Social marketing is about connecting with your audience, and the best way to connect with them is to show them your personal side.
The service brand of your small business can definitely benefit from maintaining an account on Pinterest. So do not be so quick to dismiss this popular medium. Pinterest is fast becoming an excellent platform to market small business service brand on Pinterest.